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BOOST HER BUSINESS. A GIVEAWAY LIKE NO OTHER!

There is a famous quote that says great things happen when women support each other. Women are the back bone of the economy and “Rural women are the backbone of sustainable livelihood” so empowering and elevating women especially women entrepreneurs is not just great for our communities it is great for our nation and the world at large.

ABOUT MB PACKAGING
For those that don’t know who we are MB Packaging is a New York City based social enterprise that helps emerging SMEs dominate in their niche, stand out in the crowded marketplace and make more money by helping them improve their branding/packaging design, tools and techniques.

MY BUSINESS BOOST PACKAGE

We recently introduced a solution for SMEs called the “My Business Boost Package” which is an “all-in-one” package for Small and Medium Enterprises to pay a discounted price for branding and packaging services to help improve their design, stand out and make more sales.

ABOUT BOOST HER BUSINESS

Boost her business is MB Packaging’s way of empowering and elevating women businesses in West Africa. So every season starting this November 2020, two women businesses/entrepreneurs will get a chance to win our recently introduced “My Business Boost package”. A $526 value for FREE thanks to our:

– Packaging and Branding partners who will be discounting their services for the SMEs signed unto our package(s)

Sponsors that will be donating towards helping empower women in West Africa

Customers patronizing us and purchasing our Home & Lifestyle goods. https://mailchi.mp/4aca96bbb83f/preorder-page

FIRST BOOST HER BUSINESS GIVEAWAY

STEPS TO PARTICIPATE

1. Repost the #Boostherbusiness flier on your page and tag your friends to also apply don’t forget to tag us too.

2. Post a 30 second -1 minute video telling us about your brand and how this “Boost” will help improve your business and increase your sales and fill out the form https://mailchi.mp/b3f75e01c729/boost-her-business

3. Subscribe to our blog, comment on this post and share it with your contacts #Boostmybusiness post on our blog

4. Don’t forget to follow us on @mbpackaging, @neneblanche and use the hashtags #boostherbusiness #mbpackaging #itsallpackaging on all your posts.

REQUIREMENT FOR ENTRY

  • The business has to be woman owned (An existing business with proof is preferred but a solid business idea is welcome)
  • The business has to be a micro or small business
  • Must be a woman owned brand based in any of the West African countries.
Advert for the Boost her business giveaway

Deadline for entries is Monday November 16th. Winner will be announced on #Nationalentrepreneurshipday Tuesday November 17th, 2020.

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SHOULD I REBRAND?

Before I respond to that, what does Re-brand mean?

WHAT IS REBRANDING

Rebranding is basically changing your brand’s identity elements like a brand name, icon, color(s), typefont, tagline etc. According to Wikipedia, Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

DOES MY BRAND FIT INTO THESE CATEGORIES?

A lot Businesses decide to rebrand for various reasons; some reasons are inevitable and is usually the final straw, situations like:

  • Your company is being acquired, merged and/or have a new management
  • Your company is getting a bad reputation
  • Your company outgrowing its present image
  • Your company is pivoting due to market demand
  • Your company wants to remain relevant in your niche especially in these times.

but as a brand you need to understand that Yes, rebranding is a great strategy but should only be considered when your old image doesn’t fit your new mission and vision for your brand.

So If you answered YES to one or more of the situations listed above then Definitely; Rebranding to the rescue!

TEN REBRANDING STORIES AND THE BRANDS BEHIND THEM

Check out these 10 reasons to rebrand and the stories behind them

Where you surprised by any of the stories? Did you find any of the stories fascinating? Do share your thoughts and comments below.

Need to talk about your brand packaging? Need to reposition or Rebrand? Schedule a session with me.

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My Brand is……

When we evaluate people, we normally have an expectation of how they should act, behave, speak, dress, and generally interact with others. Usually people earn our trust once we have understood who they are and what they are about You trust a person to know who they are and what they are about. If I asked you to describe yourself in 5 words you would give me 5 adjectives that describes you based on your personality. The same goes for brands; Your brand has its personality (well it should) so can you come up with 3 words to describe your brand?

WHAT IS YOUR BRAND ?

It is one thing to describe your brand the way you envision it based on the perception you want your customers and potential customers to have of your brand. It is one thing to expect everyone to see your brand the way you see it in your minds eye but is is that always the case?

A school teacher does these exercises with his students that gets everyone engaged and speaking about the essence of great brands; He ask the students to use five words to describe certain brand and how these brand makes them feel.

NOT WHAT THE BRAND DOES, or WHAT THE BRAND SAY THEY DO but how that brand makes the students feel.

One is the student’s said “This brand makes me feel Smart, Sophisticated, Successful, Elegant, Respected.” The category was Auto. The Brand he was describing was Mercedes Benz. Thinking of it now can you see how Mercedes Benz would have made him feel that way?

Another student said “This brand makes me feel Eco-Friendly; Protected; Aware; Intelligent; Relaxed; The category was Outdoor Clothing. The Brand he had in mind was Patagonia, an eco-friendly clothing store based in California.

So obviously, the brands mentioned above have a clearly defined personality. The best brands have that in common; A clearly defined personality and it is evident in the emotional response they draw out when they interact with their customers.

So I ask again; How would you describe your brand? How would people describe your brand? How does your brand make the people around you feel? What emotions does your brand “awaken”, “evoke”? If they are positive emotions then that it awesome, work on keeping it that way, if they are negative; Don’t “get your panties in a bunch” it is never too late to change that perception.

THIS BRAND MAKES ME FEEL….

So give it a shot! Don’t make assumptions, go ahead and ask your consumers; How does my brand make you feel? You might responses that sound like this “ Your brand makes me feel” PRECIOUS, Your brand makes me feel ALIVE” whatever it is go find out! And take control of your brand perception.