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  • Krafts Mac & Cheese gets a new look

    January 21, 2021 by

    Everyone loves Macaroni and Cheese especially when it’s from Kraft! Kraft Mac & Cheese has announced it is developing and testing the brand’s first-ever recyclable fiber-based microwavable cup. Upon testing completion, the brand will launch a new Kraft Mac & Cheese Shapes variety using the new cup and design later in 2021. The fiber-based microwavable… Read more

  • Should I Upgrade my Brand’s Packaging?

    December 3, 2020 by

    A lot of brands still treat packaging as an after thought and are quick to “cut cost” or chose lower quality packaging for their brands. Unfortunately, this point of view is short-sighted and would hurt your revenue and sales margin in the long run. It is like being “penny wise and pound foolish”. According to… Read more

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