Before I respond to that, what does Re-brand mean?
WHAT IS REBRANDING
Rebranding is basically changing your brand’s identity elements like a brand name, icon, color(s), typefont, tagline etc. According to Wikipedia, Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.
DOES MY BRAND FIT INTO THESE CATEGORIES?
A lot Businesses decide to rebrand for various reasons; some reasons are inevitable and is usually the final straw, situations like:
- Your company is being acquired, merged and/or have a new management
- Your company is getting a bad reputation
- Your company outgrowing its present image
- Your company is pivoting due to market demand
- Your company wants to remain relevant in your niche especially in these times.
but as a brand you need to understand that Yes, rebranding is a great strategy but should only be considered when your old image doesn’t fit your new mission and vision for your brand.
So If you answered YES to one or more of the situations listed above then Definitely; Rebranding to the rescue!
TEN REBRANDING STORIES AND THE BRANDS BEHIND THEM
Check out these 10 reasons to rebrand and the stories behind them
Where you surprised by any of the stories? Did you find any of the stories fascinating? Do share your thoughts and comments below.
Need to talk about your brand packaging? Need to reposition or Rebrand? Schedule a session with me.