SHOULD I REBRAND?

Before I respond to that, what does Re-brand mean?

WHAT IS REBRANDING

Rebranding is basically changing your brand’s identity elements like a brand name, icon, color(s), typefont, tagline etc. According to Wikipedia, Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

DOES MY BRAND FIT INTO THESE CATEGORIES?

A lot Businesses decide to rebrand for various reasons; some reasons are inevitable and is usually the final straw, situations like:

  • Your company is being acquired, merged and/or have a new management
  • Your company is getting a bad reputation
  • Your company outgrowing its present image
  • Your company is pivoting due to market demand
  • Your company wants to remain relevant in your niche especially in these times.

but as a brand you need to understand that Yes, rebranding is a great strategy but should only be considered when your old image doesn’t fit your new mission and vision for your brand.

So If you answered YES to one or more of the situations listed above then Definitely; Rebranding to the rescue!

TEN REBRANDING STORIES AND THE BRANDS BEHIND THEM

Check out these 10 reasons to rebrand and the stories behind them

Where you surprised by any of the stories? Did you find any of the stories fascinating? Do share your thoughts and comments below.

Need to talk about your brand packaging? Need to reposition or Rebrand? Schedule a session with me.

Published by @neneblanche

I am "a burst of rainbow"! Born in Lagos, Nigeria but grew up in New York City and currently live in New Jersey. I am an innovator, creator, Packaging Strategist, and Gift Stylist that loves to uplift and empower by giving hope and helping (emerging) brands reposition and/or rebrand their brand packaging by helping them with their packaging strategies; packaging design and how to package and fulfill their orders so they give their customers an experience. Looking forward to meeting you.

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