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Krafts Mac & Cheese gets a new look

Kraft’s recyclable fiber-based microwaveable cup

Everyone loves Macaroni and Cheese especially when it’s from Kraft! Kraft Mac & Cheese has announced it is developing and testing the brand’s first-ever recyclable fiber-based microwavable cup. Upon testing completion, the brand will launch a new Kraft Mac & Cheese Shapes variety using the new cup and design later in 2021.

The fiber-based microwavable cup being trialed is microwave safe and contains the same Kraft Mac & Cheese. In addition, the innovative cup will eliminate the plastic label through new direct print technology. The intent of the design change from plastic to fiber is to reduce plastic use and to be both recyclable and compostable in industrial composting facilities. Kraft is working with outside partners to certify and incorporate the appropriate recycling labeling to help consumers know exactly what to do with the packaging after they have enjoyed their meal

The new Kraft Mac & Cheese Shapes variety, using the new cup and design currently in development, will be available later this year.

This innovation supports the Kraft Heinz Company’s journey toward responsible, sustainable practices extending to every facet of the business including a commitment that aims to make 100% recyclable, reusable or compostable packaging by 2025.

We would really love to hear your thoughts on this innovation, do share your comments below .

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Should I Upgrade my Brand’s Packaging?

A lot of brands still treat packaging as an after thought and are quick to “cut cost” or chose lower quality packaging for their brands. Unfortunately, this point of view is short-sighted and would hurt your revenue and sales margin in the long run. It is like being “penny wise and pound foolish”.

According to billerudkorsnas, “Optimizing your packaging may have a higher price point to begin with, but over the long term, investing in optimised packaging yields cost savings and peripheral benefits for the end user. This infographic illustrates the often-overlooked costs associated with low-quality, unoptimised packaging, from damage and returns costs to warehouse and distribution expenses”.

Check out the statistics from this report they did regarding unoptimized packaging.

Report from billerudkorsnas

With the increased competition in the marketplace and reduced attention span of potential consumers, (your product/service only have 3-7seconds to make an impression) ensuring your brand remains top of mind has never been more important as it is now and upgrading your brand’s packaging is one of the surest ways to make that happen.

So when drawing up your marketing budget, be sure to look at your packaging budget as well and just Incase your product gets dropped a couple of times while on transit, it will still make its way to the consumer(s), give that unboxing experience you intended and ensure you keep your customers guaranteed!

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There is a famous quote that says great things happen when women support each other. Women are the back bone of the economy and “Rural women are the backbone of sustainable livelihood” so empowering and elevating women especially women entrepreneurs is not just great for our communities it is great for our nation and the world at large.

For those that don’t know who we are MB Packaging is a New York City based social enterprise that helps emerging SMEs dominate in their niche, stand out in the crowded marketplace and make more money by helping them improve their branding/packaging design, tools and techniques.


We recently introduced a solution for SMEs called the “My Business Boost Package” which is an “all-in-one” package for Small and Medium Enterprises to pay a discounted price for branding and packaging services to help improve their design, stand out and make more sales.


Boost her business is MB Packaging’s way of empowering and elevating women businesses in West Africa. So every season starting this November 2020, two women businesses/entrepreneurs will get a chance to win our recently introduced “My Business Boost package”. A $526 value for FREE thanks to our:

– Packaging and Branding partners who will be discounting their services for the SMEs signed unto our package(s)

Sponsors that will be donating towards helping empower women in West Africa

Customers patronizing us and purchasing our Home & Lifestyle goods.



1. Repost the #Boostherbusiness flier on your page and tag your friends to also apply don’t forget to tag us too.

2. Post a 30 second -1 minute video telling us about your brand and how this “Boost” will help improve your business and increase your sales and fill out the form

3. Subscribe to our blog, comment on this post and share it with your contacts #Boostmybusiness post on our blog

4. Don’t forget to follow us on @mbpackaging, @neneblanche and use the hashtags #boostherbusiness #mbpackaging #itsallpackaging on all your posts.


  • The business has to be woman owned (An existing business with proof is preferred but a solid business idea is welcome)
  • The business has to be a micro or small business
  • Must be a woman owned brand based in any of the West African countries.
Advert for the Boost her business giveaway

Deadline for entries is Monday November 16th. Winner will be announced on #Nationalentrepreneurshipday Tuesday November 17th, 2020.