Yes you heard that right! Meet Ace of Air, a beauty and wellness brand with a 100 % circular packaging model that lets you buy the product and borrow the packaging
Sustainable packaging is a growing trend not just in the beauty industry but across all industries and a lot of brands are eliminating plastic and introducing cruelty free and sustainable product and packaging options; One of these brands is Ace of Air, founded by supermodel Petra Nemcova in collaboration with former Revlon executive Stephanie Stahl and a finance professional, David Knowlton.
They realized the importance of sustainable packaging after they conducted a Life Cycle Analysis of their products and discovered that 70% of their products’ environmental impact came from packaging. At that point, they knew they needed to do something and make a positive change.
Ace of Air describes itself as a superconscious beauty and wellness brand with products that contain fair-trade and wild-harvested ingredients and are cruelty-free we definitely love to hear that don’t we? But the most unique ability of this brand is its innovation; imagine buying a product, borrowing the packaging…
How it will work is for a small fee, Ace of Air provides customers with a “boomerang box” When they finish their products, customers can place the empty jars in the box and return them to Ace of Air. This prevents them from ending up in oceans or landfills. The boomerang box is made sturdy enough to last 100 roundtrips ; that is 200 trips and it can be used and returned by more than 100 people in its lifetime. This model will reduce both the amount of plastic it produces and emissions from manufacturing.
Besides this sustainable packaging that is guaranteed to reduce the use of single use plastic and its cruelty-free product lines, Ace of Air has also pledged to give 3% of revenue to its not-for-profit partners.
Can we get a standing ovation for this brand? Would definitely love to hear your thoughts and comments below? Would you love to try their range of product? Share your thoughts below .
Nike has done it again! Our favorite footwear and apparel brand has launched the first “Hands-Free” slip-on Sneakers called the Nike Go FlyEase and you it is all shades of beautiful .
The New Nike Go FlyEase is intuitive — easy on, easy off — and evidence of how design, innovation and engineering can meet to answer an ambitious North Star: the creation of a hands-free shoe. Behind the shoe’s smooth motion is a bi-stable hinge that enables the shoe to be secure in fully open and fully closed states.
This duality allows another signature detail: the Nike GO FlyEase tensioner. The tensioner’s unique flexibility super-charges an action many might take for granted (kicking-off a shoe) and completely reimagines this movement as basis for accessible and empowering design.
In the Nike GO FlyEase, this translates to serving the broadest range of active lifestyles possible — whether the wearer is champion fencer Bebe Vio, a student racing to class or a parent with their hands full.
According to champion fencer Bebe Vio, “Usually I spend so much time to get in my shoes, but with the Nike GO FlyEase, I just need to put my feet in and jump on it. The shoes are a new kind of technology, not only for adaptive athletes but for everyone’s real life.”
Just like Clubhouse, the latest social media networking space that is invite only, the Nike GO FlyEase is available initially via invite for select Nike Members, with broader consumer availability planned for later this year.
I would definitely love to hear your thoughts on this new innovation. So do comment below 👇🏽